Deloitte || Pre-Travel Assessment
Deloitte is one of the world’s largest and most prestigious management
consultancy firms. They came to us with a challenge: to create a video for internal
consultancy firms. They came to us with a challenge: to create a video for internal
distribution informing their employees of their handy pre-travel assessment tool. The tool
is an online platform for frequent travellers within the organisation to check and
consolidate all visas and paperwork before a flight. Our job was to articulate the user
journey in simple and engaging terms: login with credentials, select origin, destination and
documentation, and receive information to travel smoothly.
This was a short project: three weeks from start to finish. In that time, we created a 90
second animation introducing and explaining the PTA tool. We took inspiration from
previous Deloitte content and designed vector-based characters to populate our world.
Deloitte’s many stakeholders were keen on achieving the correct ratio between male and
female characters of multiple ethnicities, representing the organisation’s diverse
workforce. Our character designs needed to balance realism and stylisation, with a
friendly and amusing aesthetic that was both entertaining and accessible.
To achieve this, we did something we don’t normally do: we created a colour storyboard,
giving Deloitte stakeholders a clear idea of character look and feel. Because the tool’s
user interface was still in development, we even added a little Nucco flair to its design.
We then brought our vision to life with smooth animation that made what could have been
a dry explainer feel light, snappy and colourful.
Deloitte PTA was a quick and breezy venture that was a pleasure to work on. We’re keen
to get more mini-projects like it off the ground!
Credits:
Art Direction/ Storyboards - Ryan Lovelock
Character design and assets Joanne Dertili
Animation - Rob Scott, Nick Edmondson
Producer - Kassiani Koufaki
Sound - We are Listeners
